Category: Fort Lauderdale Internet Marketing

HOW TO: Optimize your landing page conversions in 15 easy steps

1 ) Keep the text content streamlined – You have a few short seconds to get the attention of your prospect, don’t talk in long paragraphs.  Hell, I doubt anyone will even read all the way to #15, so get to the point. 2 ) Have a clear call to action – Are you looking […]

17 Reasons why your Local Business Should be Blogging

Blogs:  You’ve probably either read a blog, have written a few posts, don’t understand them, don’t see the value, are intrigued but don’t know where to start, or think its for the kids.  But very few business owners I’ve come across understand the reasons WHY you should be blogging, and actually commit to blogging successfully.  […]

6 reasons why PPC campaigns fail for local businesses

1)  Advertisers don’t manage their campaigns properly – This may sound simple, but the reason that most PPC campaigns fail is that the advertisers plain just do not manage the campaign.  Search Engine Marketing allows you to keep your campaign constantly improving.  All too many advertisers find the keywords they want to target, and just […]

9 free SEO tools to help improve organic search engine ranking for local businesses

1 ) Adwords Keyword Tool – Use Google’s Keyword Tool, and type in a few key terms pertaining to your industry.  The keyword tool will then give you a list of other relative terms and the search volume for the search.  This will help you to make sure you are using terms on your website […]

Changes to Google PageRank algorithm to improve quality of local listings

While the exact Google algorithm has always been a mystery, it has been widely known that the secret “Google juice” for PageRank to get your business to the top consists of keyword relevant content, inbound links coming from across the web that give your page authority, along with social bookmarks from sites like StumbleUpon and […]

Bret Talley | Florida Internet Marketing

You have reached the Blog archives for Bret Talley.  For more up to date information please visit talleydigitalmedia.com Hello and welcome to my blog. I am Bret Talley, Florida based Internet Marketer (Ft Lauderdale, Miami, West Palm Beach). If you are a local business owner in Florida, this blog is for you. I have adopted […]

3 easy ways for local business owners to find potential customers using Twitter

Use Advanced Search to find people interested in what you offer It would be amazing to be able to find consumers who are currently in need of your product/service, are in your target area, and referencing your business and competitors.  Traditional media focuses on outbound marketing, and interrupting peoples day to serve up a message […]

Even a monkey can get you on Google… but are they making your Search Engine Marketing dollars work?

With the ever rising percentage of advertising being moved online, everyone seems to want a piece. It seems like any unqualified person with an internet connection wants a piece of the action of the Search Engine Marketing and Search Engine Optimization pie. When I’ve spoken to business owners, most of them say they have met […]

How and why to claim your Google Map listing for your local business

Top 3 ‘Post This, Not That’ of Social Media for Your Small Business

POST THIS: Engage your followers Ask questions, reply to comments, post things that will initiate reaction. The name of the game here is interaction with your followers. The people already have some sort of brand allegiance to you, but here is where you really separate yourself from the others and form a lifetime customer. NOT […]