SEM

11 Internet Marketing trends to watch for in 2012

New years is fast approaching, so I felt like it would be a good time to go over some of the hottest topics in the internet marketing world that will be able to help increase your business for 2012.   1 ) Mobile Marketing – This just might be the biggest increase that you see […]

The Google Adwords auction process explained

With all of the businesses trying to get up to speed with the online movement, and advertise their business on the internet, there is a ton of business owners turning to search engines to advertise.  Through talking with business owners though, I’ve found that a lot of them, many who are spending a boatload of […]

15 tips to creating a successful pay-per-click campaign

A pay-per-click search engine campaign can be one of the best marketing strategies for a business to use, if done effectively. Too many businesses “try” PPC advertising without the proper knowledge or goals, and the campaign ends up in failure. Here I will provide you with 15 basic setup and tracking strategies to employ in […]

17 Reasons why your Local Business Should be Blogging

Blogs:  You’ve probably either read a blog, have written a few posts, don’t understand them, don’t see the value, are intrigued but don’t know where to start, or think its for the kids.  But very few business owners I’ve come across understand the reasons WHY you should be blogging, and actually commit to blogging successfully.  […]

6 reasons why PPC campaigns fail for local businesses

1)  Advertisers don’t manage their campaigns properly – This may sound simple, but the reason that most PPC campaigns fail is that the advertisers plain just do not manage the campaign.  Search Engine Marketing allows you to keep your campaign constantly improving.  All too many advertisers find the keywords they want to target, and just […]

Changes to Google PageRank algorithm to improve quality of local listings

While the exact Google algorithm has always been a mystery, it has been widely known that the secret “Google juice” for PageRank to get your business to the top consists of keyword relevant content, inbound links coming from across the web that give your page authority, along with social bookmarks from sites like StumbleUpon and […]

Bret Talley | Florida Internet Marketing

Hello and welcome to my blog. I am Bret Talley, Florida based Internet Marketer (Ft Lauderdale, Miami, West Palm Beach). If you are a local business owner in Florida, this blog is for you. I have adopted a new approach to marketing, and feel that you should be able to gain the majority of your […]

3 easy ways for local business owners to find potential customers using Twitter

Use Advanced Search to find people interested in what you offer It would be amazing to be able to find consumers who are currently in need of your product/service, are in your target area, and referencing your business and competitors.  Traditional media focuses on outbound marketing, and interrupting peoples day to serve up a message […]

Even a monkey can get you on Google… but are they making your Search Engine Marketing dollars work?

With the ever rising percentage of advertising being moved online, everyone seems to want a piece. It seems like any unqualified person with an internet connection wants a piece of the action of the Search Engine Marketing and Search Engine Optimization pie. When I’ve spoken to business owners, most of them say they have met […]

How and why to claim your Google Map listing for your local business