Online Marketing for Local Businesses

11 Internet Marketing trends to watch for in 2012

New years is fast approaching, so I felt like it would be a good time to go over some of the hottest topics in the internet marketing world that will be able to help increase your business for 2012.   1 ) Mobile Marketing – This just might be the biggest increase that you see […]

15 tips to creating a successful pay-per-click campaign

A pay-per-click search engine campaign can be one of the best marketing strategies for a business to use, if done effectively. Too many businesses “try” PPC advertising without the proper knowledge or goals, and the campaign ends up in failure. Here I will provide you with 15 basic setup and tracking strategies to employ in […]

SEO for beginners: How to use Meta Tags to Increase your Organic Search Ranking

If you have a rudimentary knowledge of SEO, this post may be review for you. But if you are a local business owner trying to optimize your website, than this page will teach you “SEO 101: How to use Meta Tags”. First off, what are meta tags? Meta Tags are bits of information in the […]

How to: Hire the right internet marketing employee: A guide for business owners and marketers

Employ the Digital world savvy When it comes to technology, people either get it, or don’t.  Just as someone is musically inclined, or artistic, people are tech savvy.  Hire someone who has a passion for technology, because with the tech world, things are constantly changing and getting updated.  What works today is old news tomorrow.  […]

Develop a successful website with these 16 easy tips

Keep movement to a minimum – Your goal of your website is to deliver enough information that will close a new customer… why would you want to distract them from your goal with someone moving all over your screen.  Nix it. On Page Music… Sorry but no. – I have heard every excuse in the […]

HOW TO: Optimize your landing page conversions in 15 easy steps

1 ) Keep the text content streamlined – You have a few short seconds to get the attention of your prospect, don’t talk in long paragraphs.  Hell, I doubt anyone will even read all the way to #15, so get to the point. 2 ) Have a clear call to action – Are you looking […]

17 Reasons why your Local Business Should be Blogging

Blogs:  You’ve probably either read a blog, have written a few posts, don’t understand them, don’t see the value, are intrigued but don’t know where to start, or think its for the kids.  But very few business owners I’ve come across understand the reasons WHY you should be blogging, and actually commit to blogging successfully.  […]

6 reasons why PPC campaigns fail for local businesses

1)  Advertisers don’t manage their campaigns properly – This may sound simple, but the reason that most PPC campaigns fail is that the advertisers plain just do not manage the campaign.  Search Engine Marketing allows you to keep your campaign constantly improving.  All too many advertisers find the keywords they want to target, and just […]

9 free SEO tools to help improve organic search engine ranking for local businesses

1 ) Adwords Keyword Tool – Use Google’s Keyword Tool, and type in a few key terms pertaining to your industry.  The keyword tool will then give you a list of other relative terms and the search volume for the search.  This will help you to make sure you are using terms on your website […]

Changes to Google PageRank algorithm to improve quality of local listings

While the exact Google algorithm has always been a mystery, it has been widely known that the secret “Google juice” for PageRank to get your business to the top consists of keyword relevant content, inbound links coming from across the web that give your page authority, along with social bookmarks from sites like StumbleUpon and […]