1 ) Adwords Keyword Tool – Use Google’s Keyword Tool, and type in a few key terms pertaining to your industry. The keyword tool will then give you a list of other relative terms and the search volume for the search. This will help you to make sure you are using terms on your website that a lot of prospects are searching for.
2 ) Wonder Wheel – When you type a search into Google, along the left margin, click on Wonder Wheel, and it will show you similar terms for what you searched for. Use this to dig deeper and use more targeted keywords.
3 ) Keyword Spy – Use Keyword Spy to look at competitive websites and research what terms they are using as keywords.
4 ) Firefox Rank Checker – Download Firefox Rank Checker and you can see where you stack up against the competition for important keywords on search engines. Rank Checker will show your domains rank on Google, Bing, and Yahoo.
5 ) XML – Sitemaps – XML-Sitemaps will walk you through how to create a sitemap for your website which will make it easier to be found by search engines.
6 ) Google Webmaster Tools – Google Webmaster Tools provides you with detailed reports about your pages’ visibility on Google. To get started, simply add and verify your site and you’ll start to see information right away.
7 ) SeoCentro Meta Tag Tool – SeoCentro designed this Meta Tag analysis tool to help webmasters analyze their web pages. This search engine optimization tool analyze not only the Meta Tags but try to use the same spider technology as the search engines spiders them self. Use this tool to make sure your page is tagged correctly to help organic search results.
8 ) Yahoo Site Explorer – Site Explorer allows you to explore all the web pages indexed by Yahoo! Search. View the most popular pages from any site, dive into a comprehensive site map, and find pages that link to that site or any page.
9 ) Google Analytics – Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.