Internet Marketing

13 digital marketing trends to watch in 2013

  1) Mobile traffic surpassing desktop – 2013 should mark the year where mobile traffic will fully surpass desktop traffic… in some places it already has. Having a mobile strategy should be standard in your internet marketing campaigns. Mobile converts well if you have a site setup for mobile. 2) Social integration with search advertising […]

11 Internet Marketing trends to watch for in 2012

New years is fast approaching, so I felt like it would be a good time to go over some of the hottest topics in the internet marketing world that will be able to help increase your business for 2012.   1 ) Mobile Marketing – This just might be the biggest increase that you see […]

Facebook rolls out improved insights for Business Pages

Let me start by saying, if you don’t already have a business page on Facebook for your company, you should make one now, or if you are a South Florida business owner (Ft Lauderdale, Miami, West Palm), you can feel free to contact me to help you along in the social media setup process. Not […]

How to: Plan your small business SEO Strategy

  Everyday I meet with businesses across South Florida (Miami, Ft Lauderdale, West Palm Beach) who know they need an SEO strategy, are sick of their competitors taking away all of their business using internet marketing and search engines, but most of the time they are confused or unsure about where to start or what […]

The Google Adwords auction process explained

With all of the businesses trying to get up to speed with the online movement, and advertise their business on the internet, there is a ton of business owners turning to search engines to advertise.  Through talking with business owners though, I’ve found that a lot of them, many who are spending a boatload of […]

15 tips to creating a successful pay-per-click campaign

A pay-per-click search engine campaign can be one of the best marketing strategies for a business to use, if done effectively. Too many businesses “try” PPC advertising without the proper knowledge or goals, and the campaign ends up in failure. Here I will provide you with 15 basic setup and tracking strategies to employ in […]

SEO for beginners: How to use Meta Tags to Increase your Organic Search Ranking

If you have a rudimentary knowledge of SEO, this post may be review for you. But if you are a local business owner trying to optimize your website, than this page will teach you “SEO 101: How to use Meta Tags”. First off, what are meta tags? Meta Tags are bits of information in the […]

How to: Hire the right internet marketing employee: A guide for business owners and marketers

Employ the Digital world savvy When it comes to technology, people either get it, or don’t.  Just as someone is musically inclined, or artistic, people are tech savvy.  Hire someone who has a passion for technology, because with the tech world, things are constantly changing and getting updated.  What works today is old news tomorrow.  […]

Develop a successful website with these 16 easy tips

Keep movement to a minimum – Your goal of your website is to deliver enough information that will close a new customer… why would you want to distract them from your goal with someone moving all over your screen.  Nix it. On Page Music… Sorry but no. – I have heard every excuse in the […]

HOW TO: Optimize your landing page conversions in 15 easy steps

1 ) Keep the text content streamlined – You have a few short seconds to get the attention of your prospect, don’t talk in long paragraphs.  Hell, I doubt anyone will even read all the way to #15, so get to the point. 2 ) Have a clear call to action – Are you looking […]