Fort Lauderdale Internet Marketing

11 Internet Marketing trends to watch for in 2012

New years is fast approaching, so I felt like it would be a good time to go over some of the hottest topics in the internet marketing world that will be able to help increase your business for 2012.   1 ) Mobile Marketing – This just might be the biggest increase that you see […]

Facebook rolls out improved insights for Business Pages

Let me start by saying, if you don’t already have a business page on Facebook for your company, you should make one now, or if you are a South Florida business owner (Ft Lauderdale, Miami, West Palm), you can feel free to contact me to help you along in the social media setup process. Not […]

How to: Target BUYERS instead of BROWSERS for your PPC Campaign

The goal of the vast majority of Pay-per-click campaigns is simple; create a customer from someone searching for your product. Although this may sound simple in theory, many PPC campaigns have a huge lack of target in the way that they try to reach potential customers, by targeting people who are either looking for information […]

The Google Adwords auction process explained

With all of the businesses trying to get up to speed with the online movement, and advertise their business on the internet, there is a ton of business owners turning to search engines to advertise.  Through talking with business owners though, I’ve found that a lot of them, many who are spending a boatload of […]

How to: Run a Successful Display (Banner) Advertising Campaign

Banner Ads… The ugly stepchild of internet marketing.  I can already hear the UGH, they get in the way, they are spammy, flashy, annoying, hated, ignored…. but if used correctly, they can be quite an effective addition to your advertising campaign.  Recently though, I’ve seen a few display campaigns that needed a major overhaul… so […]

15 tips to creating a successful pay-per-click campaign

A pay-per-click search engine campaign can be one of the best marketing strategies for a business to use, if done effectively. Too many businesses “try” PPC advertising without the proper knowledge or goals, and the campaign ends up in failure. Here I will provide you with 15 basic setup and tracking strategies to employ in […]

SEO for beginners: How to use Meta Tags to Increase your Organic Search Ranking

If you have a rudimentary knowledge of SEO, this post may be review for you. But if you are a local business owner trying to optimize your website, than this page will teach you “SEO 101: How to use Meta Tags”. First off, what are meta tags? Meta Tags are bits of information in the […]

How to: Hire the right internet marketing employee: A guide for business owners and marketers

Employ the Digital world savvy When it comes to technology, people either get it, or don’t.  Just as someone is musically inclined, or artistic, people are tech savvy.  Hire someone who has a passion for technology, because with the tech world, things are constantly changing and getting updated.  What works today is old news tomorrow.  […]

Develop a successful website with these 16 easy tips

Keep movement to a minimum – Your goal of your website is to deliver enough information that will close a new customer… why would you want to distract them from your goal with someone moving all over your screen.  Nix it. On Page Music… Sorry but no. – I have heard every excuse in the […]

Video: SEO & PageRank – Get your local business to the top of Google

In this Internet Marketing video, local business owners will learn the methods that Google uses to rank pages on its search engine results page. Using these SEO methods, you should be able to move ahead of the competition in your industry. 1 ) Keywords – Search Engines look to the keywords on your page as […]