Author: Bret Talley

How to: Hire the right internet marketing employee: A guide for business owners and marketers

Employ the Digital world savvy When it comes to technology, people either get it, or don’t.  Just as someone is musically inclined, or artistic, people are tech savvy.  Hire someone who has a passion for technology, because with the tech world, things are constantly changing and getting updated.  What works today is old news tomorrow.  […]

Develop a successful website with these 16 easy tips

Keep movement to a minimum – Your goal of your website is to deliver enough information that will close a new customer… why would you want to distract them from your goal with someone moving all over your screen.  Nix it. On Page Music… Sorry but no. – I have heard every excuse in the […]

Video: SEO & PageRank – Get your local business to the top of Google

In this Internet Marketing video, local business owners will learn the methods that Google uses to rank pages on its search engine results page. Using these SEO methods, you should be able to move ahead of the competition in your industry. 1 ) Keywords – Search Engines look to the keywords on your page as […]

HOW TO: Optimize your landing page conversions in 15 easy steps

1 ) Keep the text content streamlined – You have a few short seconds to get the attention of your prospect, don’t talk in long paragraphs.  Hell, I doubt anyone will even read all the way to #15, so get to the point. 2 ) Have a clear call to action – Are you looking […]

17 Reasons why your Local Business Should be Blogging

Blogs:  You’ve probably either read a blog, have written a few posts, don’t understand them, don’t see the value, are intrigued but don’t know where to start, or think its for the kids.  But very few business owners I’ve come across understand the reasons WHY you should be blogging, and actually commit to blogging successfully.  […]

6 reasons why PPC campaigns fail for local businesses

1)  Advertisers don’t manage their campaigns properly – This may sound simple, but the reason that most PPC campaigns fail is that the advertisers plain just do not manage the campaign.  Search Engine Marketing allows you to keep your campaign constantly improving.  All too many advertisers find the keywords they want to target, and just […]

9 free SEO tools to help improve organic search engine ranking for local businesses

1 ) Adwords Keyword Tool – Use Google’s Keyword Tool, and type in a few key terms pertaining to your industry.  The keyword tool will then give you a list of other relative terms and the search volume for the search.  This will help you to make sure you are using terms on your website […]

Changes to Google PageRank algorithm to improve quality of local listings

While the exact Google algorithm has always been a mystery, it has been widely known that the secret “Google juice” for PageRank to get your business to the top consists of keyword relevant content, inbound links coming from across the web that give your page authority, along with social bookmarks from sites like StumbleUpon and […]

Bret Talley | Florida Internet Marketing

You have reached the Blog archives for Bret Talley.  For more up to date information please visit talleydigitalmedia.com Hello and welcome to my blog. I am Bret Talley, Florida based Internet Marketer (Ft Lauderdale, Miami, West Palm Beach). If you are a local business owner in Florida, this blog is for you. I have adopted […]

3 easy ways for local business owners to find potential customers using Twitter

Use Advanced Search to find people interested in what you offer It would be amazing to be able to find consumers who are currently in need of your product/service, are in your target area, and referencing your business and competitors.  Traditional media focuses on outbound marketing, and interrupting peoples day to serve up a message […]