I’ve read a lot of articles about how to budget your internet marketing, specifically search engine marketing… most of them use Google metrics and other analytical tools to calculate a budget for the area that you want to target with your ads to come up with a budget. Yes, this works to get a general […]
1) Mobile Loyalty or Newbie programs – Need new customers, or want to stimulate some repeat business? Try setting up some programs to reward your repeat customers, or set up specials to entice some new people to check you out. This can be great because people are looking for new things when they are in […]
New years is fast approaching, so I felt like it would be a good time to go over some of the hottest topics in the internet marketing world that will be able to help increase your business for 2012. 1 ) Mobile Marketing – This just might be the biggest increase that you see […]
Let me start by saying, if you don’t already have a business page on Facebook for your company, you should make one now, or if you are a South Florida business owner (Ft Lauderdale, Miami, West Palm), you can feel free to contact me to help you along in the social media setup process. Not […]
Everyday I meet with businesses across South Florida (Miami, Ft Lauderdale, West Palm Beach) who know they need an SEO strategy, are sick of their competitors taking away all of their business using internet marketing and search engines, but most of the time they are confused or unsure about where to start or what […]
The goal of the vast majority of Pay-per-click campaigns is simple; create a customer from someone searching for your product. Although this may sound simple in theory, many PPC campaigns have a huge lack of target in the way that they try to reach potential customers, by targeting people who are either looking for information […]
With all of the businesses trying to get up to speed with the online movement, and advertise their business on the internet, there is a ton of business owners turning to search engines to advertise. Through talking with business owners though, I’ve found that a lot of them, many who are spending a boatload of […]
Banner Ads… The ugly stepchild of internet marketing. I can already hear the UGH, they get in the way, they are spammy, flashy, annoying, hated, ignored…. but if used correctly, they can be quite an effective addition to your advertising campaign. Recently though, I’ve seen a few display campaigns that needed a major overhaul… so […]
A pay-per-click search engine campaign can be one of the best marketing strategies for a business to use, if done effectively. Too many businesses “try” PPC advertising without the proper knowledge or goals, and the campaign ends up in failure. Here I will provide you with 15 basic setup and tracking strategies to employ in […]
If you have a rudimentary knowledge of SEO, this post may be review for you. But if you are a local business owner trying to optimize your website, than this page will teach you “SEO 101: How to use Meta Tags”. First off, what are meta tags? Meta Tags are bits of information in the […]