6 reasons why PPC campaigns fail for local businesses

1)  Advertisers don’t manage their campaigns properly – This may sound simple, but the reason that most PPC campaigns fail is that the advertisers plain just do not manage the campaign.  Search Engine Marketing allows you to keep your campaign constantly improving.  All too many advertisers find the keywords they want to target, and just […]

3 easy ways for local business owners to find potential customers using Twitter

Use Advanced Search to find people interested in what you offer It would be amazing to be able to find consumers who are currently in need of your product/service, are in your target area, and referencing your business and competitors.  Traditional media focuses on outbound marketing, and interrupting peoples day to serve up a message […]

Even a monkey can get you on Google… but are they making your Search Engine Marketing dollars work?

With the ever rising percentage of advertising being moved online, everyone seems to want a piece. It seems like any unqualified person with an internet connection wants a piece of the action of the Search Engine Marketing and Search Engine Optimization pie. When I’ve spoken to business owners, most of them say they have met […]

How and why to claim your Google Map listing for your local business

Top 3 ‘Post This, Not That’ of Social Media for Your Small Business

POST THIS: Engage your followers Ask questions, reply to comments, post things that will initiate reaction. The name of the game here is interaction with your followers. The people already have some sort of brand allegiance to you, but here is where you really separate yourself from the others and form a lifetime customer. NOT […]

How to Monitor Yourself and Your Competition Online

People are pretty vocal nowadays about what they think of a product or service, but how are you going to keep up to date with what all of your customers are saying about your business?  Sure, you could constantly search for yourself and see what pops up, but that is time consuming and frankly just […]

3 Benefits of Web Presence for a Small Business

Search Discovery – The days of customers picking up a phone book to look for your business are LONG over.  How are people finding your business?  Every business has a webpage, but are you able to be found when customers are searching for your product or service.  People are searching online all the time for […]