6 reasons why PPC campaigns fail for local businesses
1) Advertisers don’t manage their campaigns properly – This may sound simple, but the reason that most PPC campaigns fail is that the advertisers plain just do not manage the campaign. Search Engine Marketing allows you to keep your campaign constantly improving. All too many advertisers find the keywords they want to target, and just […]
9 free SEO tools to help improve organic search engine ranking for local businesses
1 ) Adwords Keyword Tool – Use Google’s Keyword Tool, and type in a few key terms pertaining to your industry. The keyword tool will then give you a list of other relative terms and the search volume for the search. This will help you to make sure you are using terms on your website […]
Changes to Google PageRank algorithm to improve quality of local listings
While the exact Google algorithm has always been a mystery, it has been widely known that the secret “Google juice” for PageRank to get your business to the top consists of keyword relevant content, inbound links coming from across the web that give your page authority, along with social bookmarks from sites like StumbleUpon and […]
Bret Talley | Florida Internet Marketing
Hello and welcome to my blog. I am Bret Talley, Florida based Internet Marketer (Ft Lauderdale, Miami, West Palm Beach). If you are a local business owner in Florida, this blog is for you. I have adopted a new approach to marketing, and feel that you should be able to gain the majority of your […]
3 easy ways for local business owners to find potential customers using Twitter
Use Advanced Search to find people interested in what you offer It would be amazing to be able to find consumers who are currently in need of your product/service, are in your target area, and referencing your business and competitors. Traditional media focuses on outbound marketing, and interrupting peoples day to serve up a message […]
Even a monkey can get you on Google… but are they making your Search Engine Marketing dollars work?
With the ever rising percentage of advertising being moved online, everyone seems to want a piece. It seems like any unqualified person with an internet connection wants a piece of the action of the Search Engine Marketing and Search Engine Optimization pie. When I’ve spoken to business owners, most of them say they have met […]
How and why to claim your Google Map listing for your local business
How to Monitor Yourself and Your Competition Online
People are pretty vocal nowadays about what they think of a product or service, but how are you going to keep up to date with what all of your customers are saying about your business? Sure, you could constantly search for yourself and see what pops up, but that is time consuming and frankly just […]
3 Benefits of Web Presence for a Small Business
Search Discovery – The days of customers picking up a phone book to look for your business are LONG over. How are people finding your business? Every business has a webpage, but are you able to be found when customers are searching for your product or service. People are searching online all the time for […]