6 reasons why PPC campaigns fail for local businesses

1)  Advertisers don’t manage their campaigns properly – This may sound simple, but the reason that most PPC campaigns fail is that the advertisers plain just do not manage the campaign.  Search Engine Marketing allows you to keep your campaign constantly improving.  All too many advertisers find the keywords they want to target, and just […]

9 free SEO tools to help improve organic search engine ranking for local businesses

1 ) Adwords Keyword Tool – Use Google’s Keyword Tool, and type in a few key terms pertaining to your industry.  The keyword tool will then give you a list of other relative terms and the search volume for the search.  This will help you to make sure you are using terms on your website […]

Changes to Google PageRank algorithm to improve quality of local listings

While the exact Google algorithm has always been a mystery, it has been widely known that the secret “Google juice” for PageRank to get your business to the top consists of keyword relevant content, inbound links coming from across the web that give your page authority, along with social bookmarks from sites like StumbleUpon and […]