6 reasons why PPC campaigns fail for local businesses

1)  Advertisers don’t manage their campaigns properly – This may sound simple, but the reason that most PPC campaigns fail is that the advertisers plain just do not manage the campaign.  Search Engine Marketing allows you to keep your campaign constantly improving.  All too many advertisers find the keywords they want to target, and just […]

Top 3 ‘Post This, Not That’ of Social Media for Your Small Business

POST THIS: Engage your followers Ask questions, reply to comments, post things that will initiate reaction. The name of the game here is interaction with your followers. The people already have some sort of brand allegiance to you, but here is where you really separate yourself from the others and form a lifetime customer. NOT […]