Archive for July 21st, 2011

How to: Run a Successful Display (Banner) Advertising Campaign

Banner Ads… The ugly stepchild of internet marketing.  I can already hear the UGH, they get in the way, they are spammy, flashy, annoying, hated, ignored…. but if used correctly, they can be quite an effective addition to your advertising campaign.  Recently though, I’ve seen a few display campaigns that needed a major overhaul… so […]