Author Archive

Retargeting…. Is it the right tool for your business? A quick and easy guide for business owners

Retargeting is one of the newer kids on the street when it comes to internet marketing, and as display technology keeps improving, retargeting offers more and more benefits to businesses, and it definitely looks like its not going away anytime soon. The original method of retargeting is a fairly simple process of bringing back prospects […]

Reverse engine your search engine budget

I’ve read a lot of articles about how to budget your internet marketing, specifically search engine marketing… most of them use Google metrics and other analytical tools to calculate a budget for the area that you want to target with your ads to come up with a budget. Yes, this works to get a general […]

17 Ways to Improve your Business with Mobile

1) Mobile Loyalty or Newbie programs – Need new customers, or want to stimulate some repeat business? Try setting up some programs to reward your repeat customers, or set up specials to entice some new people to check you out. This can be great because people are looking for new things when they are in […]

11 Internet Marketing trends to watch for in 2012

New years is fast approaching, so I felt like it would be a good time to go over some of the hottest topics in the internet marketing world that will be able to help increase your business for 2012.   1 ) Mobile Marketing – This just might be the biggest increase that you see […]

Facebook rolls out improved insights for Business Pages

Let me start by saying, if you don’t already have a business page on Facebook for your company, you should make one now, or if you are a South Florida business owner (Ft Lauderdale, Miami, West Palm), you can feel free to contact me to help you along in the social media setup process. Not […]

How to: Plan your small business SEO Strategy

  Everyday I meet with businesses across South Florida (Miami, Ft Lauderdale, West Palm Beach) who know they need an SEO strategy, are sick of their competitors taking away all of their business using internet marketing and search engines, but most of the time they are confused or unsure about where to start or what […]

How to: Target BUYERS instead of BROWSERS for your PPC Campaign

The goal of the vast majority of Pay-per-click campaigns is simple; create a customer from someone searching for your product. Although this may sound simple in theory, many PPC campaigns have a huge lack of target in the way that they try to reach potential customers, by targeting people who are either looking for information […]

The Google Adwords auction process explained

With all of the businesses trying to get up to speed with the online movement, and advertise their business on the internet, there is a ton of business owners turning to search engines to advertise.  Through talking with business owners though, I’ve found that a lot of them, many who are spending a boatload of […]

How to: Run a Successful Display (Banner) Advertising Campaign

Banner Ads… The ugly stepchild of internet marketing.  I can already hear the UGH, they get in the way, they are spammy, flashy, annoying, hated, ignored…. but if used correctly, they can be quite an effective addition to your advertising campaign.  Recently though, I’ve seen a few display campaigns that needed a major overhaul… so […]

15 tips to creating a successful pay-per-click campaign

A pay-per-click search engine campaign can be one of the best marketing strategies for a business to use, if done effectively. Too many businesses “try” PPC advertising without the proper knowledge or goals, and the campaign ends up in failure. Here I will provide you with 15 basic setup and tracking strategies to employ in […]