Month: January 2013

10 cool business apps to impress your clients & increase your productivity

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1) Quickoffice – This is probably the best 20 bucks I have spent on an app. It seems a little pricey compared to most of them… but when 1 app can handle just about all of your Microsoft Office needs, its pretty inexpensive actually. This program links up with most of the larger online storage companies including Dropbox, Box, Evernote, and Google Drive. Easy to edit Word Docs and organize your files into folders. The PowerPoints could use some work, but mostly it will help with your PDFs, Excel, and Word documents.

2) Square – This little magic gadget is pretty impressive. A portable credit card swiper for tablet and smartphone. It’s like a digital cash register. When you have clients where the meetings can be mobile at a Starbucks or at the clients office, you can close the deal on the spot, get payment, and have everything done before the meeting is even over. Pros: Very easy setup process. Cons: processing fee of 2.75%. Nice mobile app though.

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3) Goodnotes – This app will let you import documents such as PDFs and write on them with a stylus. Perfect for contracts that need to be signed, or even notes that you need to take while in a meeting. It looks way more tech-savvy than bringing paper contracts. Some old-schoolers may be a liitle weary of signing a digital document, but being able to email it to them on the spot usually gets over that fear. There’s other similar apps, but most of them have either download fees or charge by the document… this one is free.

4) Keynote +Florida Marketing Remote – Ever need to present or pitch your business to many people at once? Like a boardroom setting or to a few decision makers at once? The tablet doesn’t work in these situations. When you have a projector or something similar for presentations, Keynote can be a strong presentation tool. The remote app acts as the clicker changing the slides from your mobile device. It’s impressive. I think I may have sold people before the pitch even started with this goodie.

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5) Flipboard – Newsflash… Nobody under 50 reads the newspaper. Especially with apps like this that can personalize your news to the things you actually care about. Personally, my passions are technology, advertising, music, and sports. This is how my magazine gets set up. Flipboard scrapes the top sites for each category and shows you all the new articles in an easy to read format.


6) Google DrivInternet Marketing Floridae – This is the updated space for Google Docs. Basically an online cloud storage place for your documents. It’s a free service with 5GB of free storage before you have to pay. The good things here are you can link documents between people. Do you have a business partner or client or co-worker that you don’t see daily? If you have files that need consistent updating, Google Drive will store the files so everyone you add can update the document and keep it shared, which helps having 1 copy of each file instead of all different editions.


7) CloudOn – This is another Microsoft Office app like QuickOffice.  Cloud hosted Office suite.  This one also links with some of the major cloud storage companies like Dropbox.  The downside here is there is no local storage available.  It’s also free though.  The only issue could be if you end up having network issues while in the middle of a meeting.  You could end up looking kinda dumb.  That hasn’t happened too often to me though.  Both are pretty good options in this space.

8) Yammer – Florida Internet MarketingThis is a pretty cool app for companies with many different departments and offices in different markets.  Think Facebook for your business.  You need to have a email address in order to get access to your network.  You can set up different groups or networks for each department or even for different projects that pop up.  It increases sharing, helps with team building, and brainstorming across large scale.

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9) SignEasy – This one is another digital signature app.  It’s a little more robust than the Goodnotes one, but you have to pay.  20 bones annually, or pay by the document at a $1.99 price tag, which seems small but high volume could skyrocket that.  The good thing is that you can save your signature and initials and its pretty easy to use.  It also links with all the major cloud storage companies.

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10) Evernote – Evernote basically allows you to consolidate all of your “stuff” into one place.  Stuff meaning everything from notes, to-do lists, images, documents, web clips, and audio notes.  Instead of having like 20 different apps all scattered, it consolidates your “stuff”.  The kicker here is you are only allowed 60MB of upload space for free.


All these apps should be able to help you with either client appointments, working with co-workers or helping to manage employees, or increasing your own productivity in a business space.  And there’s one common theme throughout… BUY STOCK IN CLOUD STORAGE!

Bret Talley

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13 digital marketing trends to watch in 2013

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1) Mobile traffic surpassing desktop – 2013 should mark the year where mobile traffic will fully surpass desktop traffic… in some places it already has. Having a mobile strategy should be standard in your internet marketing caFlorida Internet Marketingmpaigns. Mobile converts well if you have a site setup for mobile.

2) Social integration with search advertising – Friends have a major influence on purchasing decisions, and every year, social aspects are affecting search engine results more and more. Still not perfected, but expect some testing in this area as friends suggestions work their way into our search results

3) Growth of eBooks – No surprise here. The Nook and Kindle lit up the Mother’s Day sales charts, and its not looking back. Will real books even exist at all in a few years? Universities are even teaming up with Apple to provide course materials in the app store. Expect more material like this for 2013, and less page turning.

4) Effective data driven campaigns – Minimizing advertising waste. It gets easier and more precise every year to reach a super targeted consumer. Demographics are no longer Adults 25-54. With all the cookie data available for purchase, you can get as super niche targeted as you want for your particular business.

5) More accurate behavioral targeting – Along with data… targeting by behavior has also been improving like crazy over the past few years. The accuracy is getting scary about what behaviors advertisers can find out about consumers.

6) Increase in content markFlorida internet marketingeting – Content sells you. Content makes you an industry expert. Good content that is. It’s hard to keep churning out great content consistently, but you will reap rewards if you can do it successfully. Try to write your own if you can… hiring a blogger can sound fake and people can tell its not your tone in the writing. Google rewards great content, and your content can make the difference between winning or losing a new customer.

7) Remarketing becoming standard – Remarketing technology is improving greatly as well. Sending different messages to people who visited different parts of your site, whether they bought or not, are just a few of the possibilities for remarketing, a technology that was the new kid for awhile and is now coming into its own.

8) New wave of digital agencies – As traditional media becomes less and less viable and more percent of advertising budgets go to online every year, expect a lot of digital agencies to be popping up all over. If you decide to go with an agency, make sure that you choose wisely. What do they have as a competitive advantage?

9) Traditional media companies implementing digital departments – If they haven’t yet, most print, tv, radio and outdoor companies are hiring digital departments, usually led by a digital sales manager or director of digital sales. Expect this to grow as the monies continue to move online.

10) Increase in social advertising technology – The big news story being Facebook exchange, making it easier to target and interact with users on social media in conjunction with your own domain. Look out for more social advertising and interaction with your customers in the future.Florida Internet Marketing

11) The Cloud – Businesses are placing their bets with cloud technology to keep their costs down and the infrastructure is set to keep growing. Cloud storage should see a continuing rise in 2013 for both the business and personal sectors.

12) Location based mobile marketing – Do you want to target someone that is near your business. Close to the point-of-purchase. In the vicinity. All high converting means of advertising. Location based advertising is getting more precise every day, and if used correctly can have a great effect of drawing in the surrounding population.


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13) Tablets will outsell notebooks – I read that iPad would be the 11th largest tech company in the country by itself. That’s one product outselling almost every entire organization in America. Its safe to say that tablets are here to stay. More and more business gets conducted by means of mobile it seems. I feel like tablets just got to the market, and now they are due to outsell computers next year? Do you have a mobile strategy?