Archive for July, 2011

How to: Run a Successful Display (Banner) Advertising Campaign

Banner Ads… The ugly stepchild of internet marketing.  I can already hear the UGH, they get in the way, they are spammy, flashy, annoying, hated, ignored…. but if used correctly, they can be quite an effective addition to your advertising campaign.  Recently though, I’ve seen a few display campaigns that needed a major overhaul… so […]

15 tips to creating a successful pay-per-click campaign

A pay-per-click search engine campaign can be one of the best marketing strategies for a business to use, if done effectively. Too many businesses “try” PPC advertising without the proper knowledge or goals, and the campaign ends up in failure. Here I will provide you with 15 basic setup and tracking strategies to employ in […]