Archive for January, 2011

Changes to Google PageRank algorithm to improve quality of local listings

While the exact Google algorithm has always been a mystery, it has been widely known that the secret “Google juice” for PageRank to get your business to the top consists of keyword relevant content, inbound links coming from across the web that give your page authority, along with social bookmarks from sites like StumbleUpon and […]

Bret Talley | Florida Internet Marketing

Hello and welcome to my blog. I am Bret Talley, Florida based Internet Marketer (Ft Lauderdale, Miami, West Palm Beach). If you are a local business owner in Florida, this blog is for you. I have adopted a new approach to marketing, and feel that you should be able to gain the majority of your […]

3 easy ways for local business owners to find potential customers using Twitter

Use Advanced Search to find people interested in what you offer It would be amazing to be able to find consumers who are currently in need of your product/service, are in your target area, and referencing your business and competitors.  Traditional media focuses on outbound marketing, and interrupting peoples day to serve up a message […]

Even a monkey can get you on Google… but are they making your Search Engine Marketing dollars work?

With the ever rising percentage of advertising being moved online, everyone seems to want a piece. It seems like any unqualified person with an internet connection wants a piece of the action of the Search Engine Marketing and Search Engine Optimization pie. When I’ve spoken to business owners, most of them say they have met […]

How and why to claim your Google Map listing for your local business

Top 3 ‘Post This, Not That’ of Social Media for Your Small Business

POST THIS: Engage your followers Ask questions, reply to comments, post things that will initiate reaction. The name of the game here is interaction with your followers. The people already have some sort of brand allegiance to you, but here is where you really separate yourself from the others and form a lifetime customer. NOT […]

How to Monitor Yourself and Your Competition Online

People are pretty vocal nowadays about what they think of a product or service, but how are you going to keep up to date with what all of your customers are saying about your business?  Sure, you could constantly search for yourself and see what pops up, but that is time consuming and frankly just […]